Offsite SEO or Off-Page SEO refers to actions taken outside of your website that help to impact your rankings on search engine results pages (SERPs). When optimizing for off-site ranking factors, include these components:
- Improving user perception of a site’s popularity
Building backlinks is at the heart of Offsite SEO. Google and other search engines use backlinks as identifiers of the quality of the linked-to-content. Sites that rank better than those without backlinks, have high value backlinks. There are three types of links you can use to help your site rank better:
- Manually built links:
- Created through link-building activities you deliberately set. For instance, asking influencers to share content on your site or getting people to link to your website.
- Natural links:
- Given without any actions by the page/website owner. For example, a blogger adding a link to a post directing people to learn more about a specific topic is a natural link.
- Self-created links:
- Created by techniques like adding a backlink to an online forum, press release, blog comment, or online directory along with anchor text that can be optimized.
Also, those that have the most equity generally contribute the most to SEO efforts. To help maximize equity, you should make sure your link has a unique quality that sets it apart from the rest. It should have strong anchor text, and a great relation between the linking site topic to the site you are being linked to.
Improving your Offsite SEO techniques does not only improve your rankings but also drives more traffic to your site!
Some helpful tips to keep in mind are:
Link Building is CRITICAL! This is the most popular marketing technique used by professionals all over the world. Like mentioned above, having more backlinks often leads to higher rankings on search engines. To generate more natural links, having amazing content is very important, which leads into the next bullet point…
Creating Shareable Content is KEY. Having great content is extremely important when it comes to search engine optimization. Make sure to keep updating your content often and find ways to make it fresh and unique.
Social Media Engagement is crucial if you want to generate buzz and interest for your website/blog. If you don’t spread the news about your website, nobody will know about it. Having a strong social media presence on platforms like Facebook, Twitter, LinkedIn, etc. will help you generate more backlinks and help grow your business.
Influencer Outreach can help you reach a larger audience. If you have good shareable content, don’t be afraid to reach out to other influencers in your industry to help drive user traffic to your site!
Transparency is a must-have when building trust for your site. If people think the content you are discussing is legit or not; they may think you are deceiving them with catchy titles and zero quality content. This may cause them to not share your site link. Being perceived as an untrustworthy source definitely will not help increase your organic traffic. A good way to check your users’ level of trust with your site is to get business/site reviews!
For more information on Off-site SEO, check out my friend, Chris’ website here!